Pushed by almost all works of fiction, education and the official historical narrative, the individualistic conception of society and human experience, with different modifications, seems to have been there forever. It seems to be... «natural».
The "Morale of Victory" narrative is not just a discourse on the overall level of morale or stamina. It is a discourse on morality. It is the state separating the good guys -who resist and sacrifice themselves- from the bad guys, a bunch of selfish and defeatist cynics.
Under the grammar of the fear of unemployment and poverty what they call economy -the accumulation of capital- has been revealed as an arithmetic of slaughter. But everything that is presented to us as "superhuman forces", unbeatable, inexorable... is not.
The antagonism of interests between capital and workers, between accumulation and life, is also a moral antagonism.