Tag: proletarianization

“Corporate Memphis”: Why do all websites look the same?

18 August, 2021 · Plastic Arts

Illustration created for this article with an online service using the "Corporate Memphis" variant made famous by the American magazine "Jacobin".
Illustration created for this article with an online service using the "Corporate Memphis" variant made famous by the American magazine "Jacobin".

We have all encountered dozens of magazines, stories, websites and commercial applications with an aesthetic similar to that of the illustration adorning this article. That style is known as “Alegria” or “Corporate Memphis.” It is a product of the precarization and devaluation of labor and has dozens of variants and versions, all equally lifeless and repetitive. But there is more to the homogenization of graphic representation than bad news dressed up in false corporate optimism.